Thursday, July 3, 2008

Why "On Words And Up Words?"

It's a fair question and one that most definitely deserves to be openly, honestly and sincerely addressed "DAY ONE" of this blog's existence.

First of all, "On Words And Up Words" because whether or not we are all actually, consciously aware of it or if the truth is simply a frail and faint whisper barely detected somewhere in the center of our subconscious mind, we all know that "TEXT' speaks louder than "Context!"

Whether your chosen media is radio, television, print, the internet, audio, video or a magnificently masterful "mass media mix' of all of the above plus more, when it comes to effectively, precisely and successfully communicating our uniquely, distinct, originally specific, personal message to the rest of the .www (wild wacky world), "Content Is STILL King!"

Deep down inside, we all inherently know that no one really cares about the fancy "shmancy" packaging, increasingly mind-deadening spiffs, frenetically flashing and annoyingly animated graphics and all the cool, state of the art audio clips of silly stereo sounds bouncing at us through our speakers.

What people really, truly are interested in, what they sincerely care about and will continue to remember about you for a long, long time, are your WORDS.

Yep, that's the facts Jack and Jackie, after all these amazing, space age innovations in modern technology, its still "YOUR MESSAGE" that counts!

So what about all the magical, mystical mechanisms created to make our websites, sales pages, even our blogs sparkle and bedazzle the human eye and ear with all kinds of seductively alluring, trivial distractions and sensually stimulating "Sleight Of Hand" misdirection?

Well, does all the additional sensory over-loading, hyper-dosing actually help you to clearly, concisely, completely and compellingly get your precise message across to your specifically chosen, niche targeted audience, leading them to actually take whatever desired action you are spending your valuable time, energy, creativity and effort hoping to see accomplished?

What about you?

In your busy, hectic business and life schedule, do you have the extra time to wait for the "mind-blowing" laser light displays, dancing, singing, wiggling graphics and wild and crazy audio files to load onto the page that you're hoping contains the important information that you are looking to find as quickly and easily as humanly possible.

Are you seeking pertinent facts, informative data and vital information to help make your LIFE or Business better / easier, or are you just haplessly blazing around the internet looking for mutating shapes and colors displayed on an extremely complex collection of alternating, tapestry-like backgrounds to the cacophonous sound of a metal, rock and crystal waterfall of iconic wonder?

Would "YOUR" life be simpler, better and more satisfying if you could just easily and quickly find exactly what you need and then get right back to living life again?

Or are all the superfluous "special effects" and fancy designs worth spending the additional time doing whatever it is that you need to do before we you can go do what you actually really want to do?

Only "YOU" know the answer to that question!

What do YOU think?

Please let us all know, we look forward to your comments.

Thanks for stopping by and sharing some time and energy with us.

"On Words And Up Words"

Larry L. Nichols
"Words are my paints - Minds are my canvases."


David Stoddard said...

What I have always liked about Larry and is writing abilities is the way he makes things simple and down-to-earth.

He has ways of not only getting the word across to the reader, but on the odd chance they just don't "get it," he can put things a whole other way.

In conversations, he is perhaps one of the great listeners and observers I have known. It's one thing to read or listen to the words someone is writing or saying, but Larry takes it a bit further by reading between the lines and getting to the heart of what the other person wants.

This allows him to write back in a fashion that shows he understands not only what one is saying, but the heart behind it.

I've known him for several years. He is who he is. He is what you believe him to be as you get to know him through his past works, his current projects, this blog as well as a few others in the making.

Sit back and be ready to stay entertained and maybe even learn a little (or a lot) along the way.

The Unmotivated Motivational Writer

Larry L. Nichols said...

Wow David,

Thank you so very much for your very kind words and assessments.

Your well respected opinion means quite a bit to me and I truly value your great friendship and enthusiastic encouragement!